Valuating the role of Gamification and Flow in e-consumers: Millennials versus Generation X
Hits: 8685
- Research areas:
- Year:
- 2018
- Type of Publication:
- Article
- Keywords:
- E-commerce, Milennial, Gamification, Technology acceptance model, Flow, Behavior
- Authors:
-
- García-Jurado, A.
- Castro-González, P.
- Torres-Jiménez, Mercedes
- Leal-Rodriguez, A.
- Journal:
- Kybernetes
- Volume:
- 48
- Number:
- 6
- Pages:
- 1278-1300
- ISSN:
- 0368-492X
- Note:
- JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.
- Comments:
- JCR(2018): 1.381 Position: 14/23 (Q3) Category: COMPUTER SCIENCE, CYBERNETICS.
